Quote:
Originally Posted by Garrincha67
As for Draft Kings their UK free-roll's are in the low thousands.
I don't think DK think they've launched yet. I think they had to put SOMETHING out because their sponsorship deals were about to be announced. Those deals signal that they're going to launch seriously at some stage though. Branding deals are what you do when you've already got the marketing in place, because the marketing has a much better return when you're small. They did it in the wrong order as they expected to be launched already.
DK are in trouble in the US and that trouble could easily escalate. They are going to have to make money elsewhere, and I suspect the reason they got Jeffrey Haas is that he was at PokerStars when they adopted the same strategy post-UIGEA. He was Asia Pacific business development manager at PS from Dec 2006, so as little as six weeks after UIGEA.
I predict DK do their "real" launch on 1st Jun, for the European Championships, or perhaps start advertising during the CL final or similar. We're pretty much beta testers at the moment. What I don't get is how come they aren't ready to launch already, they must have had at least a year, it doesn't seem sensible to me that their first move was to hire Jeffrey in the summer.