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I agree Aces Never Lose should be brought back. The great thing about it was that I was fairly certain I could get one and sometimes multiple full ring tables going during the included time period. Now, I go onto the site and wait and wait and wait.
And, of course, it was fun and gave a sense of insurance against a really bad day.
What was missing was exposure beyond the site itself to the promotion. Give it a try for a limited period, let your player base and forums know about it, and perhaps couple it with some kind of other incentive to come back/start/reload. I believe you'd see an immediate, significant, sustainable and growing jump in traffic.
I liked Aces Never Lose: what's not to like? But, it previously failed to grow the site. Perhaps this was a lack of promotion of the promotion, as you say. But, I advocated back in the day that Aces Never Lose be replaced by a strong deposit and reload bonus program.
Every successful poker site I've ever played at made liberal use of deposit bonuses and reload bonuses. I really do not understand why WPEX hasn't given one a try.
It's 99% marketing, anyway. People who are well educated know that the current 75% rakeback is better than most deposit bonuses. But most people are not well educated, and they think: "Why should I go to the trouble of moving $500 to WPEX when I get a $500 reload/deposit bonus at Bodog?"
WPEX could create the most impressive sounding deposit bonus in internet poker just by adding a temporary kicker to the baseline rakeback:
100% Deposit Bonus up to $10,000!!!!
The numbers behind the marketing could be as simple as you get 80% rakeback while clearing the bonus, instead of the baseline 75%.
Surely WPEX would be happy to give up another 5% rakeback if someone would deposit $10,000 on the site? I imagine someone moving that much money would be a prime candidate for fairly heavy sports betting.
When I compare the potential marketing impact of a $10,000 bonus vs Aces Never Lose, I think you could make more hay with the deposit bonus.
Now either one of them will be vastly better mechanisms for drawing cash game players than the low stakes tourney extravaganza that is the current marketing push.
Promotions need to be focussed on getting people to deposit money on the site and to put in hours on the tables. They shouldn't be focussed on giving away substantial sums of money to the lowest level tournament bonus whores.