Quote:
Originally Posted by thesparten1
I played several gi60 today
4$/300
3$/150
10$/500
the first 2 passed the gtd the last won missed by 160..
there was a 3$ 500 gtd with lot of rentries and 3 hour late. just over a hundred original people and the average rentry was 2.3 per person.
it paid 36 spots with mid cash being under 6$ it went for like 5 hours. I don't get it.. if I remember right, I think first place was less then the gi60 300. and at least in the gi60 300 if u make the bubble you double your money.
im sorry I don't get it. these will grow. give it time.
instead of reentering with that kind of diluted time and pay just enter the gi60.
The marketing emphasizes the reduced late reg, not the benefits.
The reduced late reg is not a benefit in and of itself. The benefits are the shorter duration (for a non-turbo), the smaller fields, and the bigger payouts for even the first player to be eliminated while in the money. (Maybe there are others that I'm missing?)
The GI60M name is all about the reduced late reg.
The banner ads I've seen are all about the reduced late reg.
When I click on the banner ad, the first line of the page that appears is all about the reduced late reg:
"The late registration period is much shorter in these action-packed tournaments, so you’d better act fast! Don’t be late because you’ve got just a one hour window to grab your seat before the clock runs out."
To be fair, at the bottom of that page, (just) one of the benefits (smaller fields) is finally articulated:
"You no longer have to navigate through big fields and hours of late registration to hit the money!"
Not everyone is automatically going to understand the advantages of reduced late reg.
Even for players who do understand the benefits of reduced late reg:
- Quicker non-turbo tournaments
- Fewer enemies to conquer in the later rounds
and
- Bigger payouts
all have a lot more surface appeal than:
- You'll need to be prompt!
- yadda yadda action! yadda yadda
There are hundreds of books and articles on the importance of emphasizing benefits in marketing. Here's one:
https://www.linkedin.com/pulse/20140...-features-tell