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Not sure if SABR caught my anecdote from a page or two back, where I 3bet to 4.3x for 1/3rd of my stack, accidentally tell the table I have AA... and get called. This is a game I should be bluffing more in?
I don't know how many people understand this explicitly, but for many bad players, their strategy is to trade mistakes in early streets in the hopes of getting paid on the last street. This is probably what people do calling vs obvious overpairs. In turn our strategy is to magnify their early street mistakes and not make mistakes in late streets. That doesn't mean there can be no bluffing.
Since a big part of making mistakes in early streets is VPIPing too much, it's unavoidable that at some point in the hand, you will either call too much, fold too much, or bluff too much. What a player should do is determine villain's tendency and at which street it mostly materializes.