Quote:
Originally Posted by Sun Tzu
58% of the US adult population never reads another book after high school.
42% of college graduates never read another book.
80% of US families did not buy or read a book last year.
70% of US adults have not been in a bookstore in the last five years.
57% of new books are not read to completion.
Most readers do not get past page 18 in a book they have purchased. Customers 55 and older account for more than one-third of all books bought.
edit: these statistics are cited all over the place and are supposedly from something called "Jenkins Group" but none of the links to the actual statistics seem to work
As I was reading through the numbers I has already decided I was going to look at the original research, because I just don't buy it. Then you addressed the issue yourself.
What I've found on this: Not much. As you found, no one links to the actual research, apparently because it's not available: according to a spokesperson for the Jenkins group, they didn't do a study themselves, they compiled stuff from other sources and their founder cited them in a "presentation" ten years ago. The alleged sources: "a number of organizations including: Book Industry Study Group; American Book Sellers Institute; US News and World Report".
Uh huh.
I can't find anything to support any of these associated with US News, and the other sources, along with the Jenkins Group itself, are publishing-industry flacks. I suppose it's possible that some or all of these numbers are correct, but the far more reasonable explanation is that someone wanted to make a sensational-sounding speech so he cobbled together various intentionally sensational stuff from others in his industry, probably along with his own spin, and had himself a set of numbers that got his audience's (a group of publishers) attention. Which is what he wanted.
You're right, lots of people talk about these on the net. Sometimes, the talk is about the difficulty in pinning them down. Apparently no one has been able either to find the original sources or to come anywhere close to confirming them independently.
Cliffs: The numbers are old, unscientific, allegedly from sources most of which are fundamentally biased, compiled by a source that is undeniably biased, and unconfirmable. They are, it appears, about as reliable as cold fusion research. They are bull****.