Quote:
Originally Posted by DrChesspain
I've been seeing Trump's ads in NH the past week. I guess the campaign has some cash to burn.
It's worth buying ads in for sure. 538's "voter power index", which measures the "relative likelihood that an individual voter in a state will determine the Electoral College winner", currently looks like this:
State | Voter Power Index |
---|
New Hampshire | 4.4 |
Nevada | 3.7 |
Colorado | 3.4 |
North Carolina | 3.2 |
Michigan | 3.2 |
Pennsylvania | 3 |
Wisconsin | 2.8 |
Minnesota | 2.3 |
So targeting voters there gets a lot of bang per buck, even though NH isn't that likely to be the decisive state. Here's 538's list of "tipping-point chance", the chance that when ordered by margin, a given state provides the decisive EVs:
State | % Chance |
---|
Florida | 14.0 |
Pennsylvania | 12.8 |
Michigan | 11.3 |
North Carolina | 11.2 |
Colorado | 7.1 |
Wisconsin | 6.5 |
Virginia | 5.1 |
Minnesota | 5.1 |
Ohio | 4.7 |
Arizona | 3.4 |
Nevada | 3.1 |
New Hampshire | 2.4 |
Frankly Florida being that high seems slightly questionable, everything else looks fine though.