The odds of hitting a set are ~8:1, so you need to make 8x the amount you have to call everytime you hit your set to cancel out the 8 times you call, miss and fold. Generally speaking he's either going to put all his stack or very little of it in post-flop, because the stack
ot ratio is so small.
So if we stack him everytime we hit a set, and lose our 17 everytime we don't, we make:
(208 (stack+SB+our raise) - 8 x 17) / 9 = $8 on average every hand. And this is the best case scenario.
But we only stack him F of the time, so the equation is:
(208 x F - 8 x 17)/9 = 0 for breakeven.
We find F = 65%, so I was a tiny bit off.
So it's hard to make a substantial profit, but easy to lose money unless your opponent is a monkey/likely to stack off with less than TP. If he has AK, if you hit your set then he'll only make a pair like 20% of the time. Granted he will often put a c-bet into the pot even if he doesn't intend to stack off, but it is still unlikely that he will come close to stacking off nearly often enough to make a call profitable.
And even though he's not going to want to stack off very often, it's still going to be very difficult to bluff him profitably, as you will have 2 outs at most when called, and you will have to be very precise when picking your spots, which is not easy/possible against an unknown. You don't know how much bluff equity you have, and it will often be very little against a tight range.
You can't play these pairs for value because you can never really bet to protect them and therefore have to give any random hand 5 cards to hit a pair that beats you.