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I find the idea of the match to be decent enough...my problem with it is that Cena would almost certainly win it, and that's pretty much a waste of the rub they've built up by not having Rusev lose to anyone for such a long time.
I get this, but I think Rusev is a gimmick with an expiration date and a peak somewhere below the WWE title, and it's the WWE, so if somebody's going to throw him out like so much bad milk, it's going to be John Cena, the guy the WWE trusts to clean the fridge on Fridays.