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Originally Posted by Booker Wolfbox
BO can undoubtedly give you a better answer, but I would speculate that while they've been a terrific retailer for many years (which is true) they only got serious about having a really good fitting operation more recently. I haven't had them fit me but I know quite several people that have had fittings in the last few years and they've all been very pleased.
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Originally Posted by ntnBO
That’s the indication I’m getting as well. I do have a firsthand story regarding them from 2018 I’ll relay after I play golf today.
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Originally Posted by otter
Oh, I see now. Best 100 Golf Shops in the country isn't the same as Best 100 Golf fitting shops in the country. I've been fitted there a few times over the last 3 years and had good experiences.
My Miles of Golf story the best I can remember all the details.
Back in 2018 when I was fitting and teaching full time, I was preparing our presentation to Golf Digest for the top 100 fitters. This was the first year the magazine actually allowed studios to submit their own material, before that it was simply word of mouth and picking and choosing from locations around the country. Did some research on other studios in the nation that had made the list during the last rankings in 2016. (and yes, we made the list in 2018)
Came across Miles of Golf and went to their website. First red flag was the picture of their store, it had a prominently placed Taylor Made R9 banner. The R9 which came out many generations before. The pic had obviously been up for roughly 6 years.
Then I start perusing their fitting options and was shocked when they appeared to only offer shafts available from each club maker. For instance, if you wanted a Titleist driver you could only choose between shafts that came from Titleist. In other words, they basically just had every club maker's fit cart and "custom fit" from that. No different than a demo day at your club. Once you were "fitted" they simply ordered the club(s) from the club maker and gave it to you upon delivery.
I was quite surprised and showed our owner and head fitter the website, he couldn't believe it either. So we decided to go further down this rabbit hole and called the store and asked to speak to a fitter. We peppered him with questions and quite frankly many of his answers were flat out wrong.
But again, that was four years ago. When otter posted about them I once again decided to look at their website and was pleasantly surprised when it now appears they offer a true custom fit with various aftermarket shafts and actually build the clubs in house. So perhaps things have changed for the better.
Regardless of any of that, the knowledge of your fitter is paramount. If he/she is any good, you'll notice a big difference. If not, you probably won't get your money's worth.