Villain was new to the table, so no reads at all.

Poker Stars $0.25/$0.50 No Limit Hold'em - 6 players
DeucesCracked Poker Videos Hand History Converter

MP: $55.74
CO: $34.50
BTN: $35.52
SB: $50.25
Hero (BB): $221.50
UTG: $50.00

Pre Flop: ($0.75) Hero is BB with 2 3
4 folds, SB raises to $1.25, Hero calls $0.75

Flop: ($2.50) Q 9 J (2 players)
SB bets $1.57, Hero calls $1.57

Turn: ($5.64) 7 (2 players)
SB bets $3.55, Hero raises to $9.66, SB raises to $22, Hero folds

I figured I'd semi bluff, and at the time I thought it seemed like a pretty cool play. My thinking ran as follows:

-I can take this line with the very top of my range,
-He can only really 3bet with the nuts
-lots of hands in his barrelling range that have good equity against me have to fold (Qx, some 2 pair and pair/straight draw combos, even a set can't feel too happy about my raise)
-Bigger flush draws, which have me crushed, no longer have the correct odds to call
-Even if he is calling with 2 pair/combo draw/set combos I still have a bunch of outs.

I mean, villain had KT right? Was my play -EV or did I just hit the top of his range and get unlucky? Do you disagree with any of my reasoning?

Cheers guys

You remind me of 10nl zoom players. They hate money too.