Ship river?
My only concern is that opponent can have both 99-TT, and he could also slowplay AA pre. QQ could also be slowplayed if he thinks I don't 4b enough.
We can have bluff combos for sure OTR. I think I'd check this turn with most of my range, maybe only bet AA.
So I'd jam here. For bluffs I'd have something like KQs KJs, but not all KQo combos definitely. A5-A4s maybe...
Opponent could call off T9s, 98s, couple of ATs combos, 88 if he thinks I'm bluffing. Not sure if thats enough if he slowplays the turn.
Villain was a very decent active reg and we had done some battling & starting.

2 NL (6 max) - Holdem - 5 players
Hand converted by PokerTracker 4

UTG: 179.82 BB (VPIP: 33.64, PFR: 25.60, 3Bet Preflop: 11.58, Hands: 5,736)
CO: 78.59 BB (VPIP: 30.07, PFR: 23.35, 3Bet Preflop: 7.56, Hands: 6,220)
BTN: 114.73 BB (VPIP: 28.39, PFR: 21.94, 3Bet Preflop: 10.01, Hands: 2,807)
SB: 15.42 BB (VPIP: 35.33, PFR: 4.14, 3Bet Preflop: 6.04, Hands: 2,079)
Hero (BB): 102.5 BB

SB posts SB 0.5 BB, Hero posts BB 1 BB

Pre Flop: (pot: 1.5 BB) Hero has J J

fold, CO raises to 2.5 BB, BTN raises to 7.5 BB, fold, Hero raises to 20 BB, fold, BTN calls 12.5 BB

Flop: (43 BB, 2 players) 9 2 2
Hero bets 12.9 BB, BTN calls 12.9 BB

Turn: (68.8 BB, 2 players) T
Hero checks, BTN checks

River: (68.8 BB, 2 players) 3
Hero bets 69.6 BB, BTN calls 69.6 BB

I think we should shove most of the time, we don't need 50% when called

Bet turn, if you're gonna trap do it with AA or TT. Yes, you can be behind but your hand is too strong to x/f and there are tons of bad rivers.