Quote:
Originally Posted by KPowers
every single special edition that has to do with any person, sport, or thing, is just terrible. All the APs with their random branding, who the hell wants that on a watch? Hublot is even worse. I sometimes wonder if they are making those watches in batches of 8 just to sell to that specific sailing, soccer, whatever team.
for the longest time an AP RO Chrono was on my must have list but due to all these special editions i'm done with the brand.. I've come ridiculously close to pulling the trigger on one too.
I mean it serves a lot of purposes for AP/Hublot/Omega/etc.. it creates yet another "scarce" model with the potential to appreciate in value.. you get some easy media coverage around the brand due to the whoever/whatever you're making an edition for. you also add another celebrity wearing your brand.. I'm sure for every celeb/athlete there's a small group of monied superfan who will buy the edition.
i can see why they do it ($$$, free press, etc) and it'll appeal to a certain group of people, certainly not us though..