I was in a Steven Alan store over the weekend and the sales guy made a beeline for my wrist:
"Is that a Daniel Wellington? I really want one, great watch."
"No it's an Orient I just slapped on a nato."
(Disappointed) "Oh."
He then tried to sell me a Shinola, which I couldn't help shooting down as "one of those $500 Timex Weekenders."
We did agree that the Junghans chrono is fantastic (it's now back near the top of my list) and that the Steven Alan watches are actually a lot of bang for the buck, but it's a pity they have to say "Steven Alan" on them: