Brand: Starbucks
Starbucks is fundamentally a brand that just doesn't know what it wants to be. It seems to want to be the McDonald's of coffee while also putting on a pastiche of mock Euro coffeehouse sophistication. The coffee sizes are notoriously absurd: small is tall, medium is grande (Italian for “large”), and large is venti (Italian for “twenty” --though it's actually 24 oz). Which would be tolerable if it managed to offer either a superior product or a decent price point. Instead, I pay $2.10 for charcoaly, over-roasted coffee that's brunt to a cinder to mask low-quality beans. I can say with no exaggeration that the McDonald's literally across the street from my local Starbucks offers a significantly better quality brew for $1.00. So does Dunkin Donuts, so does Tim Horton's, so does the local donut shop down the road.
To be fair, there was a time in the early 90s when Americans were philistines who drank instant coffee and saw the franchise as a hip new Seattle product offering such exotic drinks as caffe americano or soy lattes. Somewhere along the way it became corporatized, standardized, and started catering to the lowest common denominator with ridiculous sugary-sweet frappucinos with whipped cream that clock in at over 500 cal. It's symbolic of everything wrong with gluttonous mass-market consumerist America, it's pushing out genuinely cool coffeehouses, it's spreading to the rest of the world and making us look like morons.
Just stop, Starbucks. You're an annoying, obtrusive brand, your coffee sucks, and no one likes you. I mean, my god, just look at this monstrosity: