Crowshow,
+1 for The Matrix trailer. Fantastic marketing campaign. I went in not knowing anything more than what the trailer showed. "What is the matrix?" Not a clue, and the movie kept you guessing into they full-out showed you. I really miss the old days when info about movies was hard to come by, and a teaser trailer was really the first look anyone had at the movie.
Anyone remember when this Batman teaser came out? Everyone was hungry for a single glimpse. Finally, it looked like someone was going to give a dark and serious take on the caped crusader.