Here's some random thoughts I've had regarding no-purchase-necessary poker. While the preexisting marketplace of such subscription-based sites has not produced something that most serious poker players would be interested in, the current post-Black Friday landscape could give the economic incentives for a new US-serving poker business to emerge with some innovations that could better emulate the experience of real online poker.
Some of these ideas are based on stuff that some of the other forum regs have posted elsewhere, but it's all been a blur, so I apologize for not giving credit where credit is due. I just thought it would be good to get everything into one thread, where perhaps we can brainstorm and get some ideas moving, or shoot down those that would definitely be infeasible. I'm not a lawyer and I don't know what ideas would have any chance of explicitly satisfying US law.
Perhaps tl;dr but hopefully the ideas with the most merit will get sorted out quickly.
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First of all, from what I've read (I'm not personally familiar and others can elaborate), current subscription-based sites like ClubWPT are operating in the US in an explicitly legal way because of two factors:
1) All tournaments are no-purchase-necessary, because players who have not paid the monthly membership fee can get tournament entries by mailing in postcards or something
2) Tournaments have fixed prize pools which do not vary based on the number of players.
I'm not that familiar with sweepstakes law, but
are both #1 and #2 necessary? It seems like #1 alone is enough to make such operations "not gambling"; gambling needs chance, consideration, and prize, and no-purchase-necessary eliminates consideration. Maybe existing subscription sites have adhered to #2 just to be safe, but it seems that a membership-based site that was able to offer prize pools proportional to the number of entrants could much more closely resemble a real poker site with a real poker economy, and thus be a possible option for serving the current US market. Is there a reason this can't happen?
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ClubWPT allegedly offers
single-table tournaments in addition to multi-table tournaments. If they can offer a sit-and-go with a fixed prize pool for an expected 9 entrants, and if they can both prevent a 10th player from entering and prevent the tournament from starting until a minimum of 9 players are registered, then this seems to violate #2 above. (The language in the rules they linked doesn't explicitly say that they are actually able to cap the entrants in a sit-and-go, so maybe they do technically have to allow more than 9 people into what they would like to be a 9-player sit-and-go.)
So, is a membership site with no-purchase-necessary for sit-and-go play allowed? If so, then these are exactly the same as "normal" sit-and-goes.
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If sit-and-goes paying out "points" prizes are OK, why can't sites like this offer cash games? A cash game is just a winner-take-all sit-and-go with blinds that don't increase and with the option for players to quit early and receive the fair value of their chips as a proportion of the total chips in play. Traditional cash games also allow players to rebuy, or to buy in short, or for new players to enter the game after others have quit -- do any of these violate possible sweepstakes rules other than #2?
If not, then, perhaps with some creative tweaks, no-purchase-necessary cash game play should be just as legal as no-purchase-necessary sit-and-gos.
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Forget about all of the existing structures; if there's a subscription-based site where a monthly membership fee gets you some number of "points" that you use to enter tournaments of your choosing (and a no-purchase-necessary option is available for these points),
can the site let players play cash games with the "points"? Or would that be considered "gambling" because the points are a "thing of value", or something? If #2 can be ignored, then my intuition is that a cash game would be as legal as a tournament, but there may not be a way to structure something resembling a cash game within the confines of #2.
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Taking a further step back from existing subscription models… could membership fees be charged, say, by the day (or even by the hour?) rather than by the month? That is, instead of paying $20/month for a month's worth of entries into tiny-valued tournament entries, how about paying $20/day for a day's worth of entries into what might amount to a few $5 or $10 tournaments?
If the membership fee directly coincided with the incidence of the events (such as charging a daily membership fee for a site where one tournament per day was offered), this would effectively be the same as a traditional tournament buyin… does this run afoul of any part of sweepstakes law?
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Here's another angle…
would it be legal to have a no-purchase-necessary tournament where those who entered for free would get a smaller starting stack than those who paid? Or is the sweepstakes game legally required to treat each class of entrant symmetrically? (My guess is yes, but just throwing it out there.)
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Basically, my motivation here is that the current subscription-based sites are doing their best to work like "normal poker", but are forced to operate within some constraints that don't necessarily all seem crucial to protecting the interests or intentions of what sweepstakes rules might be, or what no-purchase-necessary options might demand. A new company that was potentially able to innovate or to push the limits of existing laws could be a great boon to the large portion of the US player base whose needs are not suited by ClubWPT and the like.
I look forward to hearing some input from those who are more knowledgeable about how these laws work.