In the interview with Brundle, Christian Horner says that it's only now that F1 guys have become rock stars. Get stopped everywhere and constantly have a spotlight on them. He says in year's past not many wanted to pour money into F1 as it's really difficult to get a ROI. Times have changed, many billionaires enjoy being part of F1 for status as well an exciting toy.
New money is coming in, huge American market is growing. Much easier to get sponsor money compared to year's past.
The halt on the Porsche/Redbull deal is partly due to how RB doesn't need that $, they super profitable on their own.
Around 100million fans watch F1 weekly, it's huge.
https://the-race.com/formula-1/f1-on...g-teams-wolff/
Toto claims all 10 teams might have a shot being in the green.
I think once Crypto gets Bullish again, more funny money will be poured into Formula 1. Even in a Bear market we see so many sh*tcoins on cars.