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Originally Posted by Nichlemn
There are no "outside forces" selecting against firms that don't maximise profits.
Yes, there are. It's called finite capital.
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They go out of business when their owners choose to let them.
wut. I'm pretty sure that the large majority of startups that go out of business every year do not do so because their owners chose to let them. They went out of business because they made losses and their owners ran out of capital to keep them afloat.
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Even if the firm was making huge losses, if the owners were willing to keep propping up the firm with outside money, it'll stay in business.
You realize that this cannot continue indefinitely, right? Again, finite capital? And that everyone in the thread that you are arguing with is talking about the long term, right?
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A discriminating firm will stay in business so long as its owners are willing to accept a lower profit in exchange for satisfying their discriminatory tastes.
And? So what? He's paying a price, isn't he? He has less profits to reinvest in expanding the business, and his firm will tend to suffer compared to firms that do not make this mistake, and who instead retain those excess profits for reinvestment, all else being equal.