no they're owned by yum! brands (kfc & taco bell).

advertising topic

You all seem to concentrate on "traditional" advertising like tv clips etc. but advertising nowadays (and actually always) is way more than that.

a big part is the image the company sets up for their products with their advertisements..

so henry you are not influenced by advertising, so tell us, what car do you drive (a mercedes , im pretty sure there is another car which is cheaper but does the same) ? what mobil phone youve got( an iphone?, think thats self-explaining) even where you life is influenced by the image of the city (which is also advertised, at least partly) who do you work for ? where do you go shopping/eating? thats all influenced by advertising
..

Porsche and I think I have seen a total of twenty ads for the brand lifetime. I'm sure they must advertise but I don't buy car magazines or watch racing.

Nope sorry. I actually have a really old piece of **** phone. It was a great phone when I got it but that was some time ago. I am now replacing it with a Nokia N900. iPhone is a great toy but it isn't really designed for what I want.

I don't.

I don't eat at chain restaurants and local places don't really advertise in any meaningful way. I have never seen any form of advertising for any of the places I go to on a regular basis. The same is true for shopping. I shop at stores that do not advertise (at least I have never seen any advertising for them) and I buy brands that advertise but mostly to women and certainly in none of the media I'm exposed to. Regardless my selection of clothing has nothing to do with my perception of the brand. There are brands I really like and see as high value but their clothing is designed with a different body type in mind so it is not for me. No amount of advertising to elevate my perception of the brand is going to get me to buy their clothing -- or even try it on -- since it will not look good on me. My electronics are all brands that do not advertise in media that I'm exposed to bought from stores that do not advertise. The only items that are manufactured by a household name is my TV, my tablet and my 30" monitors in the last two cases products that are available from very few sources.

first, i hate car hypes etc its just a car but you gotta love our porsches fav. fav. fav. car

but well, why have you bought a porsche ?
im pretty sure you can get a faster car for the same price, a bigger car, a car with better equipment,a car which needs less oil etc. etc.

but i bet its more because of the image of the car, sportive, good looking etc, which is all set up by advertising, its not the tv clips that make u buy it, but its just the name of it.

I <3 POOOOOOOOOOOOOOORSCHE (which one youve got?)

I'm sorry to take this thread back a few hundred posts, but i just wanted to add something to the priceline/hotel discussion.

I work front desk at a 3.5 star hotel. We are more oriented towards business travelers, so we don't get a ton of people who use priceline or expedia, maybe around 5 or so on a sold out night which is about 300 rooms.

The hotel gets significantly less money when you book with one of those sites, probably around 60% or so of what you are paying. In fact, pricelines price is only $5 cheaper than our weekend rate.

I cannot speak for everyone, but myself and many of my co-workers will not give nice rooms or free stuff to people who book through those sites. If the hotel is going to be entirely blocked one night, I will put people with priceline reservations in low floor rooms w/o a view, and usually get everyone else into their preferred room type first (king or 2 queens). People who book through priceline and then ask for free upgrades or suites generally get mocked later. If they were exceptionally nice and pleasant, I'd probably help them out if i could.

Also, henry was right, priceline reservations do create other loopholes where things can get messed up, even something as simple as priceline sending their reservation fax to the wrong hotel, which has happened a few times.

If people had any questions about haggling at hotels I'd be happy to answer them, though I've only worked in this one hotel.

It used to be owned by Pepsi and was spun off into YUM! Brands.

"Because of the company's previous relationship with Pepsi, Yum! Brands has a lifetime contract with PepsiCo, with notable exceptions being the contract of A&W Restaurants with Dr Pepper Snapple Group to be the exclusive restaurant provider of A&W Root Beer, and the contracts of franchisees such as HMSHost and college-operated locations with Coca-Cola which override Yum's lifetime PepsiCo contract."

Is this why I get stuck with Coke at airports?

Nothing roundabout or convoluted about it.

If the catering at the airports you are at are HMSHost, then yes.

Henry is absolutely crushing this thread. I agree with him in nearly all instances. I also doubt that we are financially equal, as I am a regular joe worker.

Henry, I have really enjoyed your well-thought responses and explanations in this thread. Keep up the good fight. (I am only on page 12 [50pp], but had to show my support.)

Looks like they'll let anyone be a forum pro these days.

If the difference was only 5 bucks, why didn't the Hotel just honor that price and not use Priceline? Or do they use Priceline simply to fill out the remaining rooms and to advertise?

I figured my comment might both disturb and excite you at the same time.

Hagging is not cheap. You are a fish.

The vast majority of non-cheap people would disagree.

Henry, would you do anything to save money? I went to the Walgreen's that just opened across the street last night to switch from the crappy CVS also across the street, and they offer $25 gift checks if you transfer a prescription from another pharmacy. Would you just decline that?

I have no idea what that involves so i can't answer. I have nothing against saving money so long as it doesn't involve doing anything that is either embarrassing, a hassle or annoying to others.

So since anyone who doesn't have a problem with haggling is cheap, this pretty much boils down to people who hate haggling hate haggling. Brilliant.

Well there are other metrics than haggling to measure cheapness so no my statement is not a complete tautology.

Of course fish are going to group themselves together to berate normal people.

if you think advertising has no effect on your buying choices. then every brand you think you buy on your own choosing is doing a far better job advertising to you then your gigantic ego can possibly fathom.

the advertising industry loves people like you.

A companies brand is their advertising.

A products logo is their advertising.

A package is their advertising.

The stupid **** they put in their cola to make it taste slightly better with 0 calories is their advertising.

Any time some ******* says, he did you see that hilarious subway question with that fat guy, is their advertising.

Any time someone laughs at apple fanboys about their iphone, or makes fun of the name ipad, is their advertising.

any time you think, **** how do i know this song, oh god it's on that stupid gap commercial, is their advertising.

god i hate my industry. i need a new career.

I can't comment on the rest but there is no way that this is advertising.

If you don't mind us asking (you probably do for understandable reasons) which hotel? Maybe question you might actually answer - which city?

To the bolded part above: that surprises me that the discount is so small on priceline on the weekend (I assume you're saying it's $5 cheaper than your advertised online weekend rack rate or something). Why do you think that is? Not that I know exactly how priceline works - guess one would have to assume that demand for the rooms at your hotel is pretty damn high to get that close to the rack rate....

As far as you giving preferential treatment to your more profitable customers - I've sort of noticed this myself when traveling for business vs. traveling for pleasure when I used priceline or some other service to book (less likely to get upgrade, other amenities etc). Makes sense.

-Al

it is. anytime they do anything to create a new product within their line, they create a buzz about it.

someone says, oh there's now a coke zero. hey, mom i know you don't drink coke, but now they have a coke zero. boom, head shot!

i'm guess some companies have their marketing dept come up with just as many new products as their scientists do.

some jerkoff in a marketing meeting says, hey what if we release a bottle of water that has lemon already in it. brilliant. you walk up to buy yourself a bottle of water, and say, ooh this one has a picture of a lemon on it. i like lemon in my water. boom, head shot!

i worked for a company that did it very successfully. once or twice a year they'd release a new line with their already expansive product line. even if the life of that product was only 6 months, that buzz about a new product was enough to give their sales a boost and more importantly their brand a boost.

most all the companies i work for, we marketed to women, even if it was a male product line. it's women that do most of the shopping decisions in the household.

so that time your girlfriend bought you cologne. BOOM, HEAD SHOT!

ok, i've been playing way too much COD:MW

Ok that I agree. Much of product differentiation is just an excuse to create new marketing. I read your comment as in the actual formulation of the product is advertising which is different.