Quote:
Originally Posted by NLOmahaHL
Doesn't it go up either way?
Tell us why/ why not. (Please)
If it would go up either way, then it would already be up!
You bet on a team to win a football match. If they score, you're more likely to win the bet, the EV of your bet increases. If they score again, the odds further change in your favour. Or, say, the games enters injury time, and you're winning, then the odds reflect the likelihood that you're going to win. And this is reflected in the EV of your bet.
Eg. A team is 2.0 (even money) to win at the start of the game. You bet $100. Your bet is worth $100 now, but at the end of the game it will be worth either $200 or $0. They score and the odds drop to 1.25, and now your bet is worth $160. So the potential win is "partially" priced in, but it will increase further if they win. (Or drop if they lose.)