Quote:
Originally Posted by Larry Legend
You are telling me that if someone sees a cool ad for a new Ipad, computer, etc. They are going to think "hmm lets go to BestBuy and check it out" before thinking "let me google that, o look there it is, o look i can buy it right here, o wait i can compare it to 4 other companies right now"
YES this is what they'll do, because it's easier to have someone recommend a product rather than research it yourself.
LMGTFY exists because people refuse to do literally 5 seconds of research, much less compare the technical specs and prices for 10+ minutes.
Pro's for best buy:
- Instant gratification; getting the product now instead of tomorrow
- Peace of mind protection with insurance
- Credit
- Order online and in-store pickup
- Helpful salespeople
- Service options
This list
does prey on all of a fishs' weaknesses, but the majority of people in the world are and always will be fish.
I'm not long best buy, but right now I don't see Target/Amazon picking up their slack. Insurance and service options alone, while obviously hugely -EV for the consumer, are definitely reasons people will still go with them.