Whoa, hold up, that is not what reverse implied odds are. Implied odds are where you risk a little to potentially win a lot. Reverse implied odds are where you risk a lot to potentially win a little. Skalansky talks about this in No Limit Hold'em - Theory and Practice, and I am going to use a shortened version of his example.
Imagine you have K
J
out of position on a J
9
8
6
board. The pot is 400. You check and your opponent bets 400. This is a situation where you are potentially offering reverse implied odds. If you call the turn bet, you may well face another bet on the river. If you are beat now, your opponent will certainly bet 800 the river. If you are ahead, your opponent will likely back off, though will also occasionally bet the same 800 as a bluff.
The problem with this situation from your perspective is that you stand to lose a lot more when you are beat than you will win if you are good. Moreover even if you are good, your opponent may be semi-bluffing and improve by the river, or he may bet you off the best hand. The only way to know for sure if you are good is to call both bets, which means that, to win a 400 chip pot, you are effectively risking 1200. Hence, with implied odds you might call that 400 for a chance to win bigger bets on later streets, reverse implied odds force you to risk bigger bets for the chance to win the initial pot.
Another good example of this sort of thing happens frequently in seven-card stud, where, on fifth street, you have a big pair or two pair and an opponent's board shows three of the same suit. When he bets, you are in a reverse implied odds situation. He might have the flush, he might not, but you are going to have to call bets on 5th, 6th, and 7th to find out. Of course, if he doesn't have the flush, he probably won't bet all three streets.