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Originally Posted by Dylan
With that being said, WWE's need to attach him to anything or anyone that's hot at the moment is imo what's hurting the company the most. Guys can never reach that top guy status if every time they get over or start to get some heat Cena gets involved and takes it away. Cena is going to beat two of the most over young talents in the same night. He killed all of Bray's momentum and now he's about to kill Ambrose and Rollins'.
Why does Cena getting involved take away the overness? I don't see how Cena is to blame at all for Bray being less over; it has more to do with the fact that the character Bray was portraying just gets boring after awhile, and because it was weird for fans to be cheering for a creepy heel, making it difficult to write angles with him. They probably are trying as best they can to get some of Cena's value to rub off on them as he sells more merchandise than everybody else in the company combined (or so said Jim Ross on a recent podcast).
My own opinion is that Bray and Rollins just aren't good enough to be long term top guys at this point and perhaps never will be. Ambrose might be good enough to be a top guy, but he would have a better chance in a non-PG era.