well my point is that considering we aren't ahead of his range with our hand and only have 40% equity, if we aren't getting any folds than betting serves no good purpose. We need fold equity to make betting good. Sure if you think we get flatted a huge % of time and then get folds on turn that's cool, but to me just seems so unlikely since I think you underestimate how many of those hands gii on flop because they are combo draws. Of the Jx Tx basically only rare T7 J7 or complete random spew that isn't a combo draw. And on top of that, I have some doubts that we can shove a lot of turns since we get so few folds and will have poor odds when we don't hit flush.
The idea behind c/call is that villain is made on this texture >90% of the time, and likely isn't folding any piece almost ever (i agree sometimes on turn, but even that is a bit hopeful and we won't get a large total amount of folds anyways) so we can c/call flop minimizing the price we pay and then be able to profitably c/f most turns when we don't hit.
I mean even facing an jam is fine, we have odds to call and ppl were suggesting overbet shoving here anyways (which if you buy my hypothesis is with <10% fold equity).
All in all depends a lot on what you believe pop tendency is on such wet boards. I tend to believe that a random will just go with the absolute value of his hand and isn't letting go much. If you think he can fold pairs to an open shove by all means open shove. If you think he will flat and fold a lot of pairs on turn, yeah likely that's fine since we get some folds that way--probably my first instinct line here.
I'm leaning towards assuming that villain plays fairly loose passively on this texture--he'll be loose since he has a lot of absolute strength (again it's literally >90% value hands vs most flatting ranges--basically everything has somethign), but overall plays passively because he's random. That means that c/call seems best since we minimize the cost to ourselves to peel since a large % of the time we get free/cheap cards and the rest of the time we were gii anyways vs him. Plus if he checks back we might have profitable bluff opportunities on later streets anyways.
I can definitely see b/call being very close tho especially if we bet really small sizing, it could accomplish much of the same as checking (essentially act as a kind of blocking bet) and maybe lead to better turn spots, especially if you believe that we will often face flop bets and they will often be decently large but won't often face raises. I just hate semibluffing with almost no folds and figure we can maybe do better