I appreciate all of the responses here. Glad I'm not alone being a little conflicted. I considered briefly flatting letting a couple of droolers come along but their ranges would be un capped and making it difficult to play out of position vs any number of potential 2-pairs or undersets. I considered jamming but did not want to let V off the hook with a hand like A5s or AQ/AJ type hands.
So I decided on $90. I figured he would probably rejam KK and call most everything else that wasn't a pure spew 3bet bluff. He ended up calling and the results were horrible but I still thought it was an interesting position where even after reflection was unsure what was the best move.
If anybody interested in rest of hand, I think it plays itself but who knows...