Originally Posted by campfirewest
Overall I feel like LIV has a lot of good ideas. The team thing could be cool, but like everything else, their execution is absolutely horrific. There is no reason to care about their teams. They aren't even real teams, they just shuffle players around with no rhyme or reason. The logos and names are ret*rded. I think all of their marketing work is done by a 12 year from somewhere in the third world they found on Fiverr.
Even all of this crap could be survivable if they were making adjustments, bringing in some firms to help with the marketing, and on a path to getting it figured out. As of last week they hadn't even fixed the grammar on that crazy survey to figure out which team you should root for. Their plane is heading straight for a mountain, they are getting closer and closer, and they haven't even thought about trying to pull up yet.
All of these things are, of course, true. I think there is the very real issue that other than a handful of edgelords on Twitter there really isn't any enthusiasm at all. It's a complete nothing burger. Some of that is the stuff you described but a lot of it is that there really aren't more than a handful of players that anyone cares about.
I think there is also a HUGE disconnect in saying that we are "Golf But Louder" and going to attract young eyeballs and amongst their top 10 stars are Lee Westwood and Grame McDowell and Poultie. Nothing attracts Zoomer eyeballs like a bunch of washed up almost weres.
And lastly their public faces on SM are an utter embarrassment with their behavior. Either you wholly embrace their god awful product or you are "corrupt golf media". It's embarrassing and I think they thought they could use the Trump playbook and everyone would rally around them. Instead they are destined for never reaching any level of relevance or market consciousness.
Putting Greggy at the helm doomed this thing from the start IMO