Jesus, nice bump, I guess.
While I like how DFH goes out of their way to be creative, I don't think I've ever bought one of their beers twice. The founder, Sam Calagione, wrote a
book about his experience and business philosophy. In it, he repeatedly notes that he believes that there are people out there who don't mind paying a premium for premium ingredients and craftsmanship. And he's right. But I get the impression that he's stuck in the mid-90's, when craft beer was just starting to really roll, and about the most you could get your hands on was Sam Adams and Sierra Nevada.
But today there are tons of really great, really interesting domestic brews. If you've got a good enough beer store, you could go weeks without repeating beers, and even structure your tastings by region or something like that. So when I'm at the store making a decision, its really hard justifying the $12 on a sixer of DFH when there's a plethora of other beers for $10 or less. Sure, I'll try it once, probably, but I haven't thought any of their beers was so outstanding and unique that it warranted going back. Even the 90 IPA I bought a week or two ago wasn't as good as I remembered it being. It was way too sweet, almost syrupy.
Someone needs to tell Sam that, these days, there are a lot of other breweries putting thought, time, and quality ingredients into their beers, and they aren't charging nearly what he is.