Quote:
I think (and this is just conjecture maybe combined with projection on my part) what is frustrating to Koch is that the flagship that has built his life is so looked down on by the most vocal of minorities.
It still screams out of touch or unrealistic to me though. The most vocal people of those minorities aren't looking for Boston Lager. I personally enjoy that beer, and many of my friends do as well, but it's pretty hard to take a lager, mass produce and sell it at every Red Lobster, TGI Fridays and Applebees in a frozen mug and expect some specialty beer bar to carry it. They don't carry many standard lagers at those types of places anyways.
He has hipster beers. He has beers for the niches (as you correctly corrected me on), but wanting his most popular and mass produced beer to also be demanded by the niche niches, that seems unrealistic to me, if that's what he meant.
People call Coors **** (it is crap too), but are happy to buy their sours. I don't think people call Boston Lager crap, even if the people buying Utopius or their other special beers aren't buying Boston Lager. I'm not sure Koch should want anything more.