Only played 15 hands vs villain, this is the first hand he played.

On reflection I'm not sure there are enough value hands that I can represent/balance this with. What do you think?

Also, help on bet sizing (especially turn) would be appreciated.

• Trying to run elaborate bluffs on players who you have 15 hands on is generally -EV. Bluffs only work on players who are thinking beyond the first level. You're not going to know that this early on.
• If you are going to try and bluff him with this hand I'd recommend doing it pre-flop. You have position, a blocker and doing it pre-flop has the advantage of not capping your range post-flop. If you 3bet pre-flop and follow it up on the flop with a big c-bet quite a lot of bad regs will have QQ+ in the forefront on their minds. By starting your bluff post-flop you're only really representing sets and nut flush draws. Also by this time villain may have realised some equity (with say AJ) and it might be harder to get him off of that hand. Also your raise is far too small. You're giving him 2.5/1 on the call.
• On the turn I think there are good arguments for both checking behind or else betting really big. Your small bet is the worst of all options since it doesn't really achieve anything. He's not going to fold whatever it was that he called your flop check-raise with to that sized bet. You've given him nearly 3/1. He's basically nearly getting express odds to draw to a flush even before implied odds kick in!

Fold pre, you cannot play this hand profitably vs a 4x unless you know exactly how to exploit your particular villian postflop, never mind the fact that some people just use that size with premiums. I would bet money you are cold calling a bit too much in general.

If you want to take the pot away then you should float here instead of raising since you are in position with some equity. If he checks the turn you have a lot more information about his hand and you can opt to give up if he barrels, saving you a lot of money. You could even hit your ace or ten and have showdown value to make your hand even easier and more profitable to play. This is a prime example of the power of position. Overall I like a float.

ship the sauce