Quote:
Originally Posted by ac on
Just took a course on social influence in which a handful of books were read, one of them being Influence by Robert Cialdini.
Yes, offering a clearly inferior choice does make the other choices look more appealing than they would look without the inferior choice. Studies have been done- it happens even if you think "oh hey that choice is dumb, who would go with that one?"
And what choice is now more appealing in light of the inferior option? The one that's $30/mo, or the one that's $30/mo?
I agree with the principle, this is just not an application of it. There are three options: 1) $30/mo, 2) $40/mo, and 3) $30/mo for 12 times as long. The inferior options don't change anything; the first option is the only viable one and might as well be the only available one. Obv this is just going with what was in the SS, though I imagine there must be something more to it.
Last edited by dwmartin; 05-03-2010 at 02:41 AM.