Been playing fairly loose aggressive, bluffing a lot of spots, 36/26/4.3 people have been calling me down fairly light, think I should of shuved this river??? Cut off I've played a few hands with, was not really sure how light hed be calling me on the river. What should my action be on the river.

Full Flush Poker - $0.25 NL - Holdem - 8 players
Hand converted by PokerTracker 4

Hero (UTG+1): 100 BB
MP: 99 BB (VPIP: 28.57, PFR: 0.00, 3Bet Preflop: 0.00, Hands: 7)
MP+1: 97.6 BB (VPIP: 11.97, PFR: 4.23, 3Bet Preflop: 0.00, Hands: 144)
CO: 185.32 BB (VPIP: 42.86, PFR: 0.00, 3Bet Preflop: 0.00, Hands: 15)
BTN: 253.16 BB (VPIP: 36.36, PFR: 27.27, 3Bet Preflop: 0.00, Hands: 11)
UTG: 100.52 BB (VPIP: 12.82, PFR: 10.26, 3Bet Preflop: 6.25, Hands: 78)
SB: 96.6 BB (VPIP: 12.50, PFR: 6.25, 3Bet Preflop: 0.00, Hands: 16)
BB: 70.92 BB (VPIP: 55.56, PFR: 11.11, 3Bet Preflop: 33.33, Hands: 9)

SB posts SB 0.4 BB, BB posts BB 1 BB

Pre Flop: (pot: 1.4 BB) Hero has J 9

Hero raises to 4 BB, MP calls 4 BB, fold, CO calls 4 BB, fold, fold, fold, BB calls 3 BB

Flop: (16.4 BB, 4 players) 8 J 7
BB checks, Hero bets 12 BB, fold, CO calls 12 BB, fold

Turn: (40.4 BB, 2 players) T
Hero bets 24 BB, CO calls 24 BB

River: (88.4 BB, 2 players) 3