First off, I can't believe I am commenting on such an Uninteresting hand
But anyway...
I understand there is a great deal of content out there that promotes "3bet or fold" preflop strategies, and this makes sense since it is
usually the superior play and it simplifies our strategy/ability to construct ranges, which is a big plus for training sites attempting to teach a complex game to new players.
That being said, I'm not a big fan of limiting ourselves to hard and fast rules like "never call preflop." It's not illegal to call sometimes and KQ is actually a good candidate to call here. The open is under 3x, giving us a better price on our call and less money to win with our semi-bluff. Calling keeps in hands we dominate (KJ, QJ, KT, QT, K9s, Q9s, etc.) and it can be pretty profitable to have a dominating hand IP. When 3betting our Villain will mostly fold the hands we dominate but certainly continue with the hands that dominate us.
That's not to say it is bad to 3bet. Obviously this will have it's advantages as well (e.g. immediate fold equity, initiative in the hand, shutting out potential squeezers in the blinds, a simplified overall strategy as discussed above).
Point being that it is helpful to consider a play's merit and possibilities of different styles of play being effective rather than automatically going into a "call=bad" mindset and this, I believe, applies to the broader idea of not automatically dismissing the legitimacy of plays that are different from what we normally make.
Sorry for the long digression.