Quite an ambitious line and overall not a fan, but given specific reads and played at a low enough frequency I think it is great. In order for it to be profitable he must bet AK-AJ this way and also be capable of folding those. A lot of players get sticky with their Ax hands so pretty dangerous imo. It would also help if you knew he was capable of triple barrel bluffing this runout with something like 75s.
I probably fold preflop, but maybe not. Flop I'd probably check/call. Turn I'd probably check/fold.
Some players sort of auto-fold to river check/raises so you could even consider a smaller sizing. Something in the $4 to $5 range could be just as good. It needs to succeed less often and probably doesn't sacrifice too much fold equity.
This play is spicy AF, your hand looks like a set, straight, or two pair at worst; most micro players dont bluff this spot. I think this is a nice play especially if villain has a lowish WTSD. You should get him to fold a ton of his range (most aces, 55s,77s, draws)If villain is a donk w/ a high WTSD you may get snapped off w/ A7 lol but it doesn't seem like that with his stats.