Quote:
Originally Posted by Mookie88
I need to find a company that has faced and dealt with a marketing management/strategy -- analyze how they dealt with it. Any ideas other than Coke etc?
I'm confused about what you need? Most companies have a marketing strategy that they've created...
If you want a good advertising campaign, use BMW Films. If you're looking for a company that used a new strategy, use Burberry (They completely overhauled their marketing strategy in 97 when they got a new CEO. It was a huge marketing success story).