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Originally Posted by Rooksx
Seems like a risky strategy given that Blade Runner 2049 didn't meet box office expectations, and neither have other recent 'highbrow' sci-fi films like Adam Astra. The market may not be there.
Agreed and I think this is why the trailer was cut in a way that Shuffle could reasonably say that it looks like a superhero movie.
Blade Runner 2049 didn't really do that with its trailers, and I'm guessing the vast majority of the hype was from Blade Runner fans, and not the average movie goer. A very backwards approach as any true Blade Runner fan was going to be in that movie theater regardless of the trailers.
I enjoyed Jodorowsky's Dune, but the entire time I was thinking "this movie would have been horrible."