I think the guys from the heavy rock'n'roll band Black Sabbath had a lot of the white stuff coming in their noses, and it had something to do with the fact that on their album Vol. 4 they had a song called Snowblind and in the liner notes they also sent thanks to "The great Coke-Cola Company".
I'm not entirely sure if this is a constructive comment on the matter at hand, but at least it was about the white stuff going in, so it should be close IMO.