+1 to what protential said. Stars needs to adapt to the generations that grew up w/ video games and are moving there way into the head of the workforce as the old guard slips away.
Scrap the VIP system, emulate the big video games wow, sc2 etc.
People want to feel like they are achieving something. If you are a losing player and you are not running hot it doesn't feel like you are achieving anything.
Lvl 1 poker player - play 10 sngs in a year
Lvl 100 (sne equivalent rb) - play x sngs, x hands
You could have different graphics that could be used as images as you move up levels, level status could be displayed. "Oh wow that guy is a Lvl 50." You could click on a persons name in the client and it would bring up a page similar to this
http://bfbcs.com/stats_ps3/shihab_666
There are so many things that could be done to grab the younger generations and the serious grinders won't care as long as they are getting a similar amount of rb.
Stars just hire protential and I to do consulting already.