Quote:
Originally Posted by fidstar-poker
Question. Wife is naming a business and wants to use the term "fierce" in the name. Someone mentioned that it is potentially a racist term. Ive never heard of the word being racist. Maybe I'm a dumb aussie though.
Any help?
Can I ask what type of business? Never heard of fierce being racist, but it is a powerful and potentially decisive word marketing-wise. Would be a word targeting active youth, the far-right, and militant types. Could have a negative connotation to more than 50% of a target audience.