Quote:
Originally Posted by sdturner02
I should point out, my concern is entirely about creating the most attractive offering to potential customers. Specifically, whether it would be a barrier, or even just off putting, to use auto recurring CC billing as the method of payment for access to a SAAS app.
Most attractive offer?
Net60 with a 10k cap.
Yes, not doing Net is a barrier. Yes, doing recurring CC + on-time only payment is a barrier, IMO.
Yes, Mom + Pop + 10-employee type will ask for Net, and they will bitch and moan about not having it the most.
In general, Net is needed because you sell to Employee X, and Employee X gets the approval to buy, and now Employee X has to send that over to their favorite bean counter who in turn sends it to the check writer who in turn has to wait until his or her outbox gets large enough that they can mail the check via bulk-rate. Actually, everyone waits until their outbox gets large enough for bulk-rate.
The CC story is just about the same except now the customer wants the product in-hand before they commit the funds. This is partly where the CC processing from Visa / Mastercard comes in: it is easier for them to simply not pay the merchant than it is for them to go after the merchant.
But now suppose Employee X does give you CC approval, but still there is the process of sending it over the bean counter who does all the legal mumbo-jumbo they do, blah blah blah...
Letting anyone have free reign over CC payments is a probable disaster. I can guarantee that even if Mom or Pop isn't busy, they don't want to talk to you because they want to appear busy. Sure, they stamp the approval, but then someone else is going to call you for payment, and one of the first questions out of their mouth will be "Do you do Net terms?"
The point is that it is very difficult for companies to simply send off money because every dollar has to be tracked and counted. If you request a company to just pay up on the spot, you're inconveniencing their internal processes that they depend on for day-to-day operations and to protect their assets from employee errors, fraud, and legal mumbo jumbo. On-time CC is logistically more tolerable with Mom + Pop but a huge no no with Big Cheese. Regardless, Mom + Pop won't like it.
Yeah... they'll do without Net, but if you have any competition that offers Net, that is a huge reason, even if it's not totally logical and your competitors are worse than you, for your customers to go to someone else.
I know I keep on saying I'm not a GURU and now I'm spouting off all this. It's very easy to forget that, despite the digital world around us, we still have humans to deal with. Sort of like that saying about how machines were supposed to take paper away but now we have more paper than ever before.
That's all I have to say on this. Hopefully its food for thought.