Quote:
Originally Posted by sdturner02
Anyone have any experience with Google Adwords for advertising?
I'm putting keywords in the ads, including a call to action, and am pretty well ranked on a few keywords. Why won't these bastards click?
http://forumserver.twoplustwo.com/30...-amaa-1208283/
Please read the above thread, but I'll give you my takeaway and add a bit of extra information as well.
On a good ad campaign, he could reach 1 click per 1,000 impressions. To achieve this, he had data points on the following:
- What site is he advertising on
- Where is the ad located
- What color is the ad
- What shape and size is the ad
- What font color, size, type is used
- If there is a person, what way are they facing
With adwords, you have none of the above control over your ad, and most especially, the location of the ad (front page, page 171) and what site.
A bit of history, and I used to write articles for content farms for extra income. A few years back, Google decided they no longer wanted "content farms" to dominate the front page. If you recall a few years ago, the top of the search results would be places like ehow, and other
content farms. Google introduced the Panda algorithm to put this trend to rest.
These content farms would hire any and all writers, provide you with an SEO tool, and tell you things about keyword density, paragraph length, etc, and would often times offer you a computerized "SEO score" before you published.
Google made a strong statement, as these companies did concentrate all of their money earning around using adwords (location) and pure brute force impressions, so they required tons of content to survive, and they did, and still do, survive quite well off of adwords. This would decrease not only the profitability of the content farms, but of Google and the adword system itself.
So, to bring the point of this home a bit: Can you describe to me, without looking to the left or right, one banner ad you have seen in the past week? I would bet good many you can't.
Now tell me: describe to me a TV commercial that you saw one decade ago?
Do you see what happened?
Forget about banner ads, summarize one adword or text ad you saw this week?
Summarize one article you read in the newspaper you read a few years ago?
What I'm trying to illustrate is that the web isn't there to gain your attention, and while advertising feels good, it isn't the same effectiveness and feel-good-for-the-consumer as traditional advertising.
Would you have ever used GoDaddy, or thought of GoDaddy, if you hadn't seen their ad on TV? Why? This is crazy when you think of it, isn't it? Shouldn't GoDaddy be remembered for online advertising?
So, yeah, someone will eventually click your adword ad. If I was to stick a number at the wall, I'd say you'll average one click per 100,000 impressions.