Quote:
Originally Posted by Zeno
Beer Wars in America:...37% described the segment as "watery."
There were several hundred thoughts that went through my head while reading this. 3 were positive*. Both companies are excellent customers of mine and I wish them well because I like me. I am, this very moment kind of sort of enjoying a Coors Light out of a can. It is cold and refreshing and nearly perfectly watery. I am unable to ascertain how much easier the can makes it to drink (they put some new bumps on it that supposedly fix the horrific problem of beer being nearly impossible to extricate from said can). Never had much trouble getting beer out of a can, but if lesser folk find the problem problematic, I applaud the effort to help them.
It makes me wonder what the other 63% describe it as was the worst thought. How else could they describe it?!? Spicy? It is watery-tasting. That is the point of light beer; to not be intrusive while doing its job. Refresh me, make me think a bit more clearly for a bit by shutting down the less useful parts of my brain and don't distract me by being too attention seeking.
*"Marketing puffery" was implicated in all two of the three.