Quote:
Originally Posted by chezlaw
That doesn't help unfortunately. Without key people with expertise who really care about the product then some bean counters will find cheaper ingredients, process to cut etc without any clue that they are making the product pointless. Then with no self-awareness they will often kill it completely because it doesn't sell very well. Or it suffers the worse fate of becomes a mediocre brand product like Abbotts Ale with sad old men (aka me), wistfully going on and on about how it used to be one of the wonders of the world.
It's all BS. In blind taste tests, neither experts nor amateurs can tell the difference between cheap and expensive.
Or wine for that matter. For beer, the results are even more hilarious -
drinkers can't even identify the taste or supposed superiority of their favorite brand once the label is removed:
Quote:
A new study from the American Association of Wine Economists explores the world of beer rather than wine, and the findings indicate that you could be buying a favorite brand of brew for no good reason whatsoever. While the experiments conducted were limited, the results show that when labels are removed from beer bottles, drinkers can't tell different brands apart—sometimes even when one of those brands is the taster's go-to drink of choice.
In the paper, the researchers first point to a classic 1964 study, in which a few hundred volunteer beer testers (probably wasn't too hard to find folks willing to participate) were sent five different kinds of popular lager brands, each with noticeable taste differences according to the experts. But people who rated their preferred beer brands higher when the labels were on bottles "showed virtually no preferences for certain beers over others" when the labels were removed during tastings:
In the blind tasting condition, no beer was judged by its regular drinkers to be significantly better than the other samples. In fact, regular drinkers of two of the five beers scored other beers significantly higher than the brand that they stated was their favorite.
I realize this is close to heresy/a bannable offense, but the scientific truth is that you're all cucks paying far too much money for rotten grapes and wheat, and fooling yourself into believing there's a difference between brands. You're being fooled by marketers and a kind of placebo effect on your tastebuds.