Quote:
Originally Posted by StoppedRainingMen
I can see why people hate both of these franchises for a thousand different reasons, but brace yourself for what will be the most watched televised sporting event (possibly most watched television event of any kind) in American history. And it probably lives up to that. Obviously the Swift element is...a thing. And we are going to have 2 weeks of lead-up for that which will be...a thing.
Very much trending in that direction.
Two weekends ago, Bills - Chiefs was the most watched divisional round game ever. Last weekend, Ravens - Chiefs was the most watched AFC Championship game ever even though the game was in the early time slot which always attracts less viewers than the late game. Up 17% over Eagles - 49ers last year in the early slot. 49ers - Lions was the most watched NFC Championship game since 2012 and up 6% over Chiefs - Bengals last year in the prime time slot.
No idea how credible they are but since a bunch of larger news outlets like Fortune have reported on it: Based on research by Apex Marketing Group, the Swift effect has added $330mil in equivalent brand value for the NFL. Don't know what kind of person who doesn't care about the NFL watches 3.5 hours of a game anyway because they show their idol maybe 10-20 times? But based on TV ratings of Chiefs games this season, it's probably around 3 million? Might be the same people who usually only turn in for the half time show during the SuperBowl.