Quote:
Originally Posted by Shoe
No. You don't know what will go viral, but you can effectively market much more cheaply and effectively on social media than blasting commercials on every commercial break of every show for weeks/months straight.
If you think you need to advertise in newspapers and TV commercials to win elections still that is dinosaur thinking. You still need to do some but that should not be the focus like the past.
Having worked across election campaigns for the past five years and seeing a lot of data about this - ad recall is still way higher from TV/radio spots than it is on social media. Some of that has to do with continual blasting of spots vs daily ad cap limits on Facebook/Twitter etc. but it's also that campaign ads get lost in the noise of social media much more than some hick on TV yelling about how much the other candidate is a pedophile or whatever.
I am interested in how it looks in the US though (I've worked on Australian campaigns only) due to non-compulsory voting, just from what I've seen it's more olds voting than young people which would also lend itself to more old school advertising, which is what looks like is happening.
I briefly met Bernie's digital campaign manager at a conference here and he semi-explained they weren't doing well by going viral, they were just incredibly smart as to who they were targeting, when and how often to solicit donations, what to focus messages on etc.