I can't imagine a more 50/50 final than this tbh. Taylor probably deserves to be favourite just given his averages etc so far and the fact he is Taylor.
He certainly rubs a lot of people the wrong way. I would imagine he is both the most popular and by far the most hated player both.
I do think his personality is part of the reason for his success though. Like who else wouldn't have retired years ago in his position? Everyone not just from his era, but the two era's after that are already finished.