Quote:
Originally Posted by MrOnizuka
Correct me if I'm wrong, but I'm under the impression that until Vince bought everyone out that wrestling was pretty much only popular in the South and some parts of the East Coast.
Wrestling was big in many areas of the country. But, because of protected territories, a guy who's big in one area could be unknown in another area of the country. Missouri, California, Texas, Florida, Georgia, and Minnesota all had important territories back in the day.
Here's how the territory system worked back in the day. Each territory had it's own champ, it's own TV show and it's own wrestling shows. (And back then, TV was used to sell arena seats, the opposite of how it is today). So, Florida would have a champ like Dusty Rhodes, a mega over face. Missouri would have Harley Race, the Carolinas had Flair, Texas had the Von Erichs. The territories got together and created a "world" champion who would travel between territories and fight their champs. So one of the most important things in the 70s and 80s was to have a champ who could work as both a heel and a face. Because each territory may have a face or a heel as a champ at any time. They also had to be able to work in various different styles. This is why Rhodes and Von Erich had such short reigns at the top and why Race and Flair had long reigns. (Also, e.g., the Florida promoters wanted to keep Rhodes because he was so valuable).
The territory system worked fine until Vince Jr. decided that cable TV could turn wrestling from a regional game to a national game. So he started buying up territories. Crockett did the same thing with the NWA. Fast forward to the 90s and the territories are gone, replaced by WCW and WWE. A decade later and WCW can't keep up, resulting in a single big national promotion and a few other contenders that aren't nearly as big.