Quote:
The Super Bowl's coin comes largely from the "non-hardcore NFL fan" audience.
While this is certainly true, I'm sure a fine argument can be made for a lot of that audience going to bed on Sunday because they have to work the next day.
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The Super Bowl is already on Sunday and it already has a huge audience.
That there are people who are already not a part of the Super Bowl's Sunday audience because they prefer sleeping is of no consequence.
Are you arguing the ratings tail off to an appreciable degree later on in the Super Bowl because people start off watching but then bail and go to sleep and somehow having the SB on Saturday would 1) keep them (and everyone else who already watches the SB) and 2) encourage the early sleepers to not be early sleepers?