should first note that its £600m for 5 years, so £120m/yr spread out over 3 leagues (presumably the c'ship gets the fat share), its about 7% of the deal which the pl have (£1.7bn/yr)
football league describes the process as an open tender, ie a bunch of broadcasters make an offer and then the league pick the best one. same as pl. no idea how many companies made an offer, altho some efl bloke said
Quote:
I would like to thank all those who submitted bids and we now look forward to working with the Sky Sports team as they cement their position as the broadcast home of live EFL matches.
so presumably more than 1
whether they get enough viewers to justify it idk, they seem to think so or else they wouldn't have upped their offer. some sky bloke:
Quote:
Viewing of live EFL games grew by 12% year-on-year last season, and is up a further 7% so far this season.
not like broadcasters always get it right tho, there's a few yanks that recently paid hugebigly for nfl rights, viewership is down and they are experiencing squeaky bum time.
an example closer to home: itv digital paid £315m for the right to show football league games for 3 years back in early 2000s, it turned out no one fancied paying a subscription to see yeovil vs barnet, so they went busto and the clubs received a fraction of what they were contractually entitled to