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Originally Posted by Assani Fisher
I agree this fight is unique and we shouldn't necessarily use past examples to try to predict it. But I think the uniqueness of this fight adds to the intrigue(as evidenced by how well it is trending so far).
My main point is that the level of interest only increases when the underdog wins in unconvincing fashion. I think this view is backed both by intuitive thought and past data.
I agree completely with the bolded, but that's the problem. A unique thing gets a lot less unique when there's more than one of it. Some might even say it's not unique at all.
This event is a circus, and serious fans of either sport don't take it seriously. It's a freak show fight and it's attracting ****loads of casuals. Once it's been decided, the new-ness factor is gone and a repeat is a lot less interesting unless it's a controversial finish (i.e. Conor gets DQ'ed because of an elbow)
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I know incredibly little about boxing, so my views here aren't gonna be very insightful....
I have absolutely no clue who "Berto" is. I've heard of Roberto Duran so I'm guessing thats who it is. Regardless I assume his lack of name recognition among casuals like myself is why it sold poorly. I wouldn't recognize Roberto Duran if he walked right by me.
Floyd/Manny probably did well because casuals like me viewed it as the biggest boxing matchup in the world, and theres always some intrigue when you can hype something as "the biggest fight ever".
Berto is Andre Berto, former WBC Welterweight champion (and Wesley Snipes lookalike). He's a fine boxer, but he was no threat to beat Floyd when Floyd chose him to be his 49th and then-final fight.
Manny is one of the best boxers of all time and was one-half of the "fight we had to see" for nearly 5 years when Floyd chose him to fight as his 48th fight.
Floyd and Manny remains the highest selling combat sports PPV of all time, selling 4.6M PPVs. Four months later, Floyd and Berto sold 300k buys at a cheaper price.
The reason is simple: We pay to watch Floyd lose. He's a heel and we dislike him (even though we all agree he's a top 25 OAT boxer). I want to see Floyd lose badly. I want to watch him asleep on canvas while a ref pointlessly counts to 10. I want to see him cry in a post fight interview and make excuses about how a perfect record never really mattered to him (even though from every single 1st and 2nd person account, it does).
He's at worst the 2nd best heel in boxing history and we want to watch him lose. Once that happens, whether it's as a result of a Manny or Conor left or a Mosley or Maidana right, we've lost interest.
300,000 Floyd fans and slappies tuned in to watch him ride off into the sunset against Berto, and 300,000 fans tuned in to watch Manny fight Jesse Vargas. 300,000 fans watch the average non-Conor/Rhonda UFC PPV.
In order to get big numbers, we need a hook, and the possibility of Floyd losing is our hook. Once that's gone, the number of people that give a **** goes way down.