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I mean, if you're better on the Colts, you're betting on them to lose, so thats kinda rough.
Calvin Ridley apparently bet on the Falcons 5 different times, everytime for them to win.
Also to state the obvious, a lot of smart people bet on terrible teams to win if the odds are good enough. In the theoretical case that everyone bets on the favorite, at some points the odds would shift enough to make smart money come in on the other team.
Ridley got reinstated after a year, so that's probably the floor for whoever got busted here.